The Primordial Nature of Ageist Stereotypes - An Ageist Series (1 of 3)

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Aug 2024
CPHR Alberta
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A person is playing a game of chess on a table.

Author: Manley Osbak 

While demographic shifts increase the percentage of older adults in society, unexamined motivations and pervasive biases continue to devalue this growing demographic. Ageist attitudes not only marginalize older adults but undermines the social capacity to organically develop through intergenerational exchange. Consequently, the impoverished environments we create—shaped by stereotypes—become the ones in which we find ourselves mired. This disconnect between demographic reality and societal response underscores the urgency to address our ageist perceptions.

In 1982, the United Nations highlighted the 'phenomenon of aging on a massive scale' at the first World Assembly on Ageing. The Secretary General of the Assembly, Mr. William Kerrigan, emphasized the broad economic and social impacts if the challenges of ageing were not addressed. He pointed out that before developing solutions, a fundamental shift in our attitudes towards ageing was necessary.

Four decades later, little seems to have changed. In 2021, the World Health Organization reported that ageism is widespread and deeply entrenched, impacting society on a level comparable to racism. Ageist stereotypes cast older adults as less productive, less ambitious, resistant to change, and less competent: implying a lack of capability, skill, and intelligence. This enduring prejudice not only marginalizes older people but ensures the development of an impoverished workplace, where biologically driven strengths are neither recognized nor leveraged.

While Kerrigan rebuked our attitude, Ronald Reagan, then President of the United States, clearly, yet unwittingly, expressed it. Speaking to the Assembly, he said, 'Older persons must have a secure place in society. They must be given the opportunity to contribute both socially and economically. Above all, they must not be denied the dignity that comes from being wanted, needed, and respected.' His statement express the biases that Kerrigan warned us about: it is not older adults who need our noble egalitarianism, but rather, it is we ourselves who need to recognize the structure of our own loss.

Ageist stereotypes extend beyond superficial judgments about the specific traits of older people, but instead, reflect a deeper, more fundamental human concern. As depicted in Figure 1, the Stereotype Content Model categorizes these judgments along two primary dimensions: competence and warmth. These dimensions are frequently used as proxies to evaluate an individual's competitive potential. This assessment, in turn, gauges their perceived ability to enhance, undermine, or threaten our own competitive standing.

When people are perceived as competitive and having social status, they are seen as competent but lacking warmth, that is, they are seen as ‘cold.’ Conversely, those seen as not competitive and with low status are typically seen as warm but incompetent. Ageist stereotypes categorize older adults as warm but incompetent due to their perceived lack of competitiveness and low social status. Thus, stereotypes essentially assess a person's capacity to either threaten or support one’s self-enhancement drives and the groups with which one identifies, such as one's employer. Engaging in stereotyping involves making decisions about including or excluding people based solely on our perceptions of their potential to competitively threaten or support us.

Stereotypes distort the truth about people, imposing a false identity upon them and simplifying complex human attributes. While they may be intended to protect the in-group from perceived threats posed by the out-group, ageist stereotypes deprive us of the rich intergenerational processes that hold profound social and interpersonal value. This is the very dynamic that the Secretary General highlighted when he warned about the impacts of ageism. Ageist stereotypes overlook the vital contributions that different age groups make to each other’s development and well-being. Addressing ageism, therefore, is not about extending charity to older adults, as suggested by Reagan’s address; it is about recognizing that their involvement is crucial to our collective and individual development.

Ageist stereotypes are more than just superficial misjudgments about older adults; they represent a more primordial concern about competitiveness, resource allocation, and self-enhancement. As explained through the Stereotype Content Model, ageist stereotypes pigeonhole older adults as warm but incompetent, reflecting their perceived lower competitiveness and social status. Such misguided perceptions not only misrepresent individual capabilities but also hinder the potential benefits of intergenerational solidarity, engagement, and exchange.

Historical insights, such as those from the United Nations' World Assembly on Aging, reveal the persistent nature of these stereotypes and their detrimental effect on social exchange, particularly within the workplace. Importantly, human society is fundamentally intergenerational, with an evolutionary interdependence that strengthens communal ties and enhances collective growth. Recognizing and addressing ageism is therefore not an act of charity but a crucial step towards harnessing this intergenerational strength and fostering a more sustainable and productive society and workplace.


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.


Manley Osbak is a Workforce Development Specialist with Work Locomotion where he leads the development and delivery of supervisor training. As a Certified Training and Development Professional with over 25 years of experience in the energy, construction, and manufacturing sectors, Manley focuses on helping supervisors master their roles in an increasingly complex operating environment. Having authored and coauthored numerous journal papers and trade magazine articles, Manley is well known for his investigative approach and crisp delivery. Connect with him on LinkedIn and access his current work on worklocomotion.Substack.com.


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



By Jessica Jaithoo May 6, 2026
Trust is the foundation of any successful workplace, and for Indigenous employees, it is defined by historical, social, and political realities that organizations must acknowledge and understand. Building trust with Indigenous employees goes beyond basic diversity policies to a more informed and meaningful action plan towards achieving a respectful, equitable workplace and a commitment to reconciliation. According to Alberta Learning Information Service (ALIS), a commitment to building a trusting relationship between employers and Indigenous employees is not only an ethical responsibility but also creates a strategic business advantage. Human Resources and leadership play a crucial role in building this trust by intentionally integrating inclusion, trust, and accountability into all aspects of the workplace. Understanding Trust in the Indigenous Workplace Context Trust for Indigenous employees is influenced by a history of colonization, systemic discrimination, and inequities that affect employment experiences today. Data from Statistics Canada (2022) reveals that Indigenous people are more likely to experience workplace discrimination than non-Indigenous employees (15.2% versus 9.1%), and they are also less likely to remain in roles long-term, with only 32.0% reporting tenures of 10 years or more compared to 37.3% of non-Indigenous workers. Statistics like these reveal the lower levels of psychological safety that i I ndigenous employees feel at work. Building psychological safety for this marginalized group , therefore , requires HR and leadership to move from performative inclusion to more meaningful and relationship-based practices that are centered around trust, respect, and inclusion. The Role of HR and leadership in Building Trust Building trust with Indigenous employees is a shared responsibility that requires both HR and leaders to work in sync. We will discuss the roles of both parties below. 1. Mentorship Indigenous employees who are new to the workforce might be unfamiliar with systems, procedures, and expectations. A mentorship program, opportunities for leadership development or training, or a buddy system that pairs them with an employee guide and supports them throughout their first few months or longer can be beneficial for these workers. An effective mentorship program will require organizational leadership to endorse and prioritize mentorship initiatives while HR works with managers to design and implement mentorship programs that will meet each employee’s development needs. When done right, Indigenous mentorship programs can bridge the cultural gaps and create safe spaces for growth and promote psychological safety. 2. Cultural Competency and Awareness Training Cultural competency has become a critical skill in managing today’s diverse workforce and the major aim of this training is to create awareness and/or improve the understanding of various cultures and beliefs in the workplace while equipping staff with skills required to seamlessly communicate, collaborate, and respectfully work with people from different backgrounds. Leaders must champion this training and promote a culturally respectful workplace culture. HR must lead the implementation of such training, ensuring it is structured, inclusive, and embedded across the organization and engage the right facilitators. 3. Providing Support for Emotional and Mental Well-being Supporting Indigenous employee well-being is another critical responsibility. To achieve this, organizational leaders must commit to fostering a culturally safe, trauma-informed workplace that respects Indigenous traditions, prohibit s discrimination, and create s environments where Indigenous employees feel safe to speak up. Clear reporting avenues and prompt action to concerns should be addressed, HR’s part in this initiative is to provide Indigenous based employee assistance programs like Indigenous-specific counselling resources, elder support, and land-based healing programs where accessible. Also, promoting a supportive workplace culture, fostering inclusive team environments where Indigenous employees feel supported and valued. 4. Integrating Cultural Inclusion in Workplace Practices This is another shared responsibility between HR and leadership. HR plays a key role in designing and formalizing cultural inclusion practices such as starting corporate events with land acknowledgments, creating space for cultural practices like smudging, supporting flexible holidays for cultural celebrations, and ensuring that Indigenous memorial events such as the National Day for Truth and Reconciliation or Aboriginal Awareness Day are celebrated. The leadership role is to reinforce these commitments to cultural inclusion by openly supporting and participating in these initiatives, which shows that the organization regards cultural inclusion as a priority. 5. Supporting Career Advancement and Fair Performance Practices Finally, HR plays a vital role in designing clear, transparent paths for advancement and working with managers to implement fair and consistent application of performance standards and employee feedback systems. Organizational leaders are responsible for supporting employee growth and development, encouraging participation in career advancement pathways, and demonstrating commitment to equity and inclusion. An Experience Report - By Rike Enss In 2024, my HR team attended a career fair at Norquest College where they were approached by leaders of the Indigenous Career Centre , an external facing program of the college located right next to Norquest. The Indigenous Career Centre (ICC) connects Indigenous talent s with their employer partners. So, the conversation was two-fold, finding an employer partner that could support employment opportunities. As a company who has Indigenous Partnerships as a strategic pillar and actively connects with Indigenous communities to support each other, we were very open to connecting and hearing how we can engage. From there, many conversations and meetings were held, where we got to know each other and actively connected on what this partnership could look like, as we are mostly a seasonal employer. Most of our jobs are entry level and all one needs are 3 safety tickets. Even that could be quite a challenge for some Indigenous job seekers. But the Indigenous Career Centre was there to help, and able to financially support job seekers with getting these tickets through funding or other means. Before the whole partnership could begin, a formal Pipe Ceremony was held in February of 2025, where leaders from both sides came together to ground our relationship and affirm our intention to walk together side by side, helping each other and our job seekers. As a company, we also knew we needed to be a bit more flexible than our usual approach, and that wasn’t hard to achieve. Partnering with ICC and consistent and open feedback and communication made this possible. In the spring of 2025, my HR team was actively recruiting from ICC. We started with 6 people entering into our weeklong training that is required to work as a safety watch. Of the 6, we had 1 person remaining who started working with us, but what a shining star! Even though we weren’t successful in having the other 5 start work, we have had great experiences and gained some valuable learnings. When we started our recruitment approach in the fall, we changed our process to allow for more time to obtain tickets, provide additional support during the process, and make sure expectations were clear and set. As a result, ICC was also able to source better candidates who would be a good fit for the oil and gas industry and potentially available to be away from home. Over time, the 2 partners understood each other's needs better, and both continue to learn the other’s needs. In the fall, we ended up hiring 6 people from the ICC. This spring 2026, we successfully trained 7 people from the Indigenous Career Centre. Being able to learn from each other and grow together is a very rewarding experience as an employer. Conclusion Creating a culturally safe and supportive workplace is essential to fostering belonging and well-being for indigenous employees. When leaders and HR create a culture that listens, learns, and acts with respect, trust is achieved. An inclusive environment not only supports Indigenous employees to thrive but also improves engagement, retention, and overall workplace relationships. Trust is built through accountability, and it is important that organizations align workplace practices with Truth and Reconciliation Commission of Canada’s Calls to Action and the United Nations Declaration on the Rights of Indigenous Peoples strengthens Indigenous inclusion efforts. Organizations should track metrics like retention, engagement, and psychological safety, while incorporating Indigenous voices through lived experiences. Organization should also publish their Indigenous inclusion commitments, report on their progress, and be honest when they fall short. Finally, acknowledging the long-term organizational risks of failing to build trust -such as reputational harm, reduced engagement, and limited talent attraction - would emphasize the strategic importance of sustained and accountable action.
By Jessica Jaithoo May 5, 2026
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As Deni Ruiz, Executive Director of People and Culture at Keyano College, explains: “In my role, I balance strategy with humanity, supporting leaders and employees, navigating change and complexity, and making tough decisions when needed. I am supported by an amazing team of professionals who care deeply for our colleagues, the College, and the community.” Being both an executive and a mother means showing up focused in the boardroom while also being a safe harbor at home. It requires constant recalibration and a willingness to redefine what success looks like at different stages of life. It also reinforces an important truth: empathy is not just a personal quality, it is a leadership asset. When we asked Deni how she transitions from mom mode to executive mode, she shared: “It’s less of a flip of a switch and more of a recalibration. 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Motherhood has deepened my understanding of how policies land in real life. It’s made me more attuned to what employees are balancing outside of work, including growing demands related to child care, elder care, and mental health. That perspective has strengthened my support for flexible and inclusive workplaces, not as perks, but as tools for retention, productivity, and respect. Being a mom hasn’t lowered performance expectations; it has clarified how we enable people to meet them by recognizing the realities that shape today’s workforce and equipping leaders to respond thoughtfully. What is the most rewarding “full circle” moment you’ve had where your professional role and motherhood intersected? There are moments when I’m coaching my kids on family values, goal setting, or how to navigate conflict with their sibling, and other moments when I’m coaching leaders through difficult workplace conversations or career development decisions. 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You do not have to choose between being a successful professional and a present, nurturing parent. You can be both, and you can lead through both.
By Jessica Jaithoo April 21, 2026
Author: Taia Northrup , 2026 Social Media Committee Volunteer Building Safer Workplaces Every April 28th, World Day for Safety and Health at Work serves as an important reminder that workplace safety isn’t just a policy, it is a commitment to people. While procedures, protocols, and compliance requirements are essential, the true foundation of a safe workplace lies in a culture where employees feel valued, heard, and protected. In today’s evolving environment, safety goes beyond hard hats and hazard signs. It includes psychological safety, inclusive practices, and the ability for employees to speak up without fear. As organizations continue to adapt in a tech driven world, the role of Human Resources in shaping and sustaining this culture has never been more critical. Traditionally, workplace safety has been associated with physical risk prevention. While this is still vital, modern organizations are expanding their focus to include mental health, preventing burnout, and overall well-being. Which Leads to the Culture of Psychological Safety A truly safe workplace is one where employees feel comfortable sharing ideas, raising concerns, and admitting mistakes without fear. Psychological safety is essential for innovation, collaboration, and overall organizational success. Safety doesn’t always require large scale initiatives… Often it is small, consistent actions that make the biggest difference, these include: Checking in with employees regularly Offering training and refreshers Celebrating safe practices and milestones Creating opportunities for feedback As we recognize World Day for Safety and Health at Work, it is an opportunity to reflect on how we can continue to build safer, healthier workplaces. By prioritizing both physical and psychological well-being, organizations can create environments where employees thrive. At its core, safety is about people. When we lead with empathy, listen with intention, and act with purpose, we don’t just meet safety standards, we exceed them!
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