The Future of HR: Unlocking Talent Through Work Integrated Learning

06
Oct 2023
CPHR Alberta
188
A woman wearing a virtual reality headset is playing a video game on a computer.

Author : Alena Schock

Organizations and hiring professionals in Alberta are facing a growing challenge—bridging the skills gap required to thrive in the new work landscape. The Alberta 2030: Building Skills for Jobs initiative recognizes this need for skill development and growth in our province, and one way to achieve this is through increased work-integrated learning opportunities for current and future post-secondary students. This blog post will dive into the significance of this initiative and explore the top ten ways you can engage post-secondary students in your organization.

Alberta 2030: Building Skills for Jobs 

Alberta 2030 highlights the government's commitment to raising a skilled and adaptable workforce. Its goal is to ensure that Albertans have the skills and knowledge required to meet the demands of an ever-changing job market. A large part of this initiative is working with post-secondary institutions to create pathways for students to gain real-world experience through work-integrated learning. Different types of work-integrated learning include field placement, mandatory professional practicum, community service learning, project work, internship, and co-op. This initiative presents HR professionals with the opportunity to think about engaging students in different and meaningful ways.

Why Work-Integrated Learning Matters to Employers 

Employers engaging with students through work integrated learning is a win-win strategy for Alberta. Here’s why:

  1. Addressing the Skills Gap : Students can contribute specific skills to projects and help alleviate capacity pressures.
  2. Fresh Perspectives : Students bring innovative ideas and current perspectives to your organization.
  3. Talent Pipeline : A way to identify and nurture future talent.
  4. Relationships with Post-Secondary Institutions : Work-integrated learning must include an organization, a student, and a post-secondary institution. Connect with focused and driven talent and build relationships with the post-secondary institutions that foster new talent. 
  5. Diversity and Inclusion : Attract student talent from diverse backgrounds for a more inclusive workplace.
  6. Cost Effective : Address your hiring needs while investing in the community.
  7. Community Engagement : Demonstrate your commitment to community and social responsibility.

Ten Ways to Engage Students in Your Organization 

Once employers have brought talent on board, they can engage with work-integrated learning students to optimize their contributions. Here’s how: 

  1. Structured Work Integrated Learning : Develop well-defined paid or unpaid opportunities that align with your organizational needs.
  2. Mentorship : Pair students with passionate mentors who can guide and support their growth. This will also develop current employee’s skills. 
  3. Collaborative Projects : Involve students in real-world projects that give them hands-on experience and responsibility that benefit your organization in tangible ways.   
  4. Networking and Events : Host events like social mixers, panel discussions, or fireside chats to help your team connect with students.
  5. Open & Vulnerable Spaces : Encourage open communication and timely and regular feedback. This facilitates student learning and development and helps lead impactful work.
  6. Skills Development : Offer training sessions to enhance a student’s skills, team contribution and build your talent pipeline.
  7. Showcase Success : Share past/current student success stories to inspire your team and new hires.  
  8. Integration : Ensure students feel valued by promoting a welcoming and open culture. This has a positive impact on your current staff too.
  9. Flexibility : Like any employee, students want flexibility, like working from home or having a hybrid culture. In turn, students will be versatile, resilient, and responsive to change.
  10. Opportunities : To retain talent, consider offering full-time jobs to high-performing students after graduation.

The Alberta 2030: Building Skills for Jobs initiative provides a unique opportunity for employers to be forward-thinking and participate in developing Alberta’s future workforce. By embracing work-integrated learning and implementing these strategies, you will play an active role in closing the skills gap for your organization and keeping skilled talent in Alberta – a future for HR Alberta can get behind.


Author's Bio 

Alena Schock is a Marketing and Communications professional. She is passionate about storytelling for brands that enrich lives, food, travel, and her hometown of Calgary, Alberta. She is the Marketing and Communications Specialist for TalentED YYC , a pilot project championed by Calgary Economic Development. TalentED YYC provides free support to Calgary employers in developing student opportunities, accessing funding, and driving organizations forward with student talent. Connect with the team at TalentEDYYC.com


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



By Jessica Jaithoo March 16, 2026
Author: Rheya Patel, 2026 Social Media Committee Member As days become longer and the weather warms up, the first day of spring brings a sense of renewal and new beginnings. A time that feels more energizing and people are more motivated to reset their routines, look for new opportunities and clear away old habits. While spring is commonly associated with “spring cleaning” in the home, perhaps the same principal can be applies to the workplace. For organizations and HR groups, spring can be the perfect opportunity to encourage employees to reflect and construct new meaningful goals and “clean” out the “clutter” of goals that no longer help them grow or have already been achieved. Why is Spring the Perfect Time for Goal Setting? With the rush of returning to work after the holidays and resuming normal life, spring gives a perfect moment to pause and reflect. Employees can check on their progress, realign priorities and continue the year with renewed motivation. For HR teams, encouraging this reflection can re-engage employees and increase motivation. In turn, employees are more likely to be focused and productive while creating a space for meaningful conversations about growth, development, and career progression. How Can We Encourage Goal Reflection? Believe it or not, HR plays a crucial role in goal setting whether it is realized or not. Creating an open work environment where employees feel supported and encouraged with professional development is key in reflection and goal setting. Below are several ways organizations can use the season of renewal to inspire growth and goal setting. Encourage Reflection What accomplishments have employees made that they are proud of? What challenges have they faced? Asking these kind of questions and having one-on-one check-ins with employees can help support employees to openly discuss their goals and aspirations, and potentially create new goals. Promote Professional Development and Growth The arrival of spring can also create the chance to introduce new learning opportunities. Having a fresh mindset combined with training, workshops, mentorship initiatives, or skill-building programs, employees can feel more motivated and supported in pursuing growth.  This helps employees expand their skillsets and strengthen the organization as a whole. Foster Collaboration and New Ideas Tying back to renewed energy, organizations can encourage teams to collaborate and share new ideas. Brainstorming sessions, innovation workshops, or team goal-setting can foster inspiration and connectivity, Having an open space for discussions can help teams align goals with organizational priorities to promote innovation and productivity. Celebrate Progress Recognizing progress along the way is essential. Celebrating achievements and acknowledging progress have a significant impact on employee morale. Employee recognition programs, team shoutouts, or words of appreciation can go a long way to remind employees how valuable their efforts and contributions are and continue to motivate them to strive towards their goals. Final Thoughts The arrival of spring represents renewal, growth, and new possibilities. For HR professionals, it’s also the opportunity to encourage employees to pause, reflect, and move through the rest of the year with renewed purpose. Encouraging goal setting, promoting professional development, fostering collaboration, and celebrating progress, can tie the season of newness to inspire meaningful growth. The new season reminds us that progress doesn’t need to start January 1st. Sometimes, a change in perspective, and a little springtime inspiration, can be the step towards pursuing new goals and growth with confidence.
March 16, 2026
As the governing voice of CPHR Alberta, the Board of Directors meets quarterly to provide oversight and guidance in several key areas. The Board, alongside CPHR Alberta operations, have began delivery on the association's new strategic priorities developed in the 2026-2028 strategic plan. To ensure transparency between our Board of Directors, members and key stakeholders, we are sharing post-meeting messages to inform the steps taken towards advancing our profession and ensuring a financially stable association. The Board of Directors met on March 14, 2026 to review organizational performance, governance matters, and strategic priorities for the coming year. The Board’s key messages for the membership are as follows: Strong Association Performance in 2025 The Board reviewed the 2025 year-end financial statements and Q4 Management Discussion & Analysis. Key highlights include: 7,332 active members in 2025 (+409), a 6% year-over-year increase Student membership drove much of the growth, strengthening the profession’s long-term pipeline 76 professional development events delivered, reaching 7,000+ participants across Alberta 2025 CPHR Alberta Conference exceeded attendance targets with strong sponsor engagement 2026 conference outlook is strong, with sponsorship commitments nearing target levels The Board approved the 2025 audited financial statements, confirming the organization remains financially stable and well-positioned to support continued growth. Strengthening the Value of Recognition of the CPHR Designation The Board reviewed updates on thought leadership, marketing, and labour-market recognition of the designation. Key insights include that 52% of qualifying HR job postings now require or prefer a CPHR designation, demonstrating strong labour-market recognition. Strategic partnerships also continue to expand, including advancement in opportunities with the Academy to Innovate HR (AIHR). Marketing initiatives and industry engagement are focused on building awareness of the designation across employers and HR professionals. The Board remains focused on protecting and strengthening the credibility and value of the designation. Self-Regulation and Advocacy The Board discussed the current self-regulation review. Governance and Board Leadership The Board received updates from its committees and discussed key governance matters, including the Finance & Audit Committee’s oversight of audited financial statements and financial performance and the Governance Committee’s work on governance policy and board practices. The Human Resources Committee also provided updates on governance processes, including expressions of interest and board director voting results. The Board also reviewed board effectiveness practices, succession planning, and interest in the Vice-Chair role as part of ensuring strong leadership continuity. Looking Ahead The Board discussed priorities for the coming months, including: Preparation for the 2026 Annual General Meeting (May 7) Continued membership growth and engagement Delivering a successful 2026 CPHR Alberta Conference (June 2-3) The Board remains focused on supporting members, advancing the HR profession, and ensuring the organization remains strong and sustainable. The next Board meeting takes place in June 2026, after which we will again share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!
By Jessica Jaithoo March 16, 2026
The 2026 HRC West Case Competition, hosted by CPHR BC & Yukon and CPHR Alberta, concluded with outstanding student performances from across British Columbia and Alberta, showcasing the next generation of human resource professionals. The first-place team, ThriveSpire from Mount Royal University’s Bissett School of Business (Alberta), consisting of Nicole Sivertson, Brooke Jenkins, Jam Roda, and Gabrielle Vadnais, secured the $1,500 grand prize for their winning case presentation. Second place was awarded to HRInnovate from Bow Valley College (Alberta), followed by HRmony Solutions from Acsenda School of Management (British Columbia) in third and Innocore from Douglas College (British Columbia) in fourth place. This year’s competition featured 16 teams from post-secondary business schools across BC and Alberta. The exceptional quality of presentations reflected the passion, innovation, and practical expertise students will bring to the human resources profession as they begin their careers. CPHR BC & Yukon and CPHR Alberta extend their sincere thanks to all participating students, coaches, and judges for their dedication and contributions to the success of the event. Special appreciation is also extended to KPU’s Melville School of Business for hosting the 2026 HRC West Case Competition. Plans are already underway for the 2027 HRC West Case Competition, which will take place at Mount Royal University in Alberta on March 5 and 6, 2027. For more information visit: https://cphrbc.ca/hrc-west About the HRC West Case Competition The HRC West Case Competition is an annual student competition organized and co-hosted by CPHR BC & Yukon and CPHR Alberta, bringing together post-secondary students from across Western Canada to apply human resource theory to real-world business challenges while fostering professional growth, collaboration, and industry readiness. About CPHR BC & Yukon CPHR BC & Yukon is a non-profit organization dedicated to advancing the HR profession through education, advocacy, awareness, and professional development opportunities. Established in 1942, the association is the Voice of the HR Profession with a mandate to enhance the profession and advance member value. The organization provides leadership to more than 8,500 members and is both a founding member of the Chartered Professionals in Human Resources of Canada (CPHR Canada) and the exclusive grantor of the Chartered Professional in Human Resources (CPHR) designation in British Columbia and the Yukon. www.cphrbc.ca Media Contact: Quinne Davey Senior  Member Relations Manager, CPHR BC & Yukon quinnedavey@cphrbc.ca 604-694-6943 www.cphrbc.ca
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