A white background with a few lines on it

Addressing Gender-Based Violence in Workplaces: Lessons from the Moose Hide Campaign

Gender-based violence remains a serious and ongoing crisis in Canada, affecting families, workplaces, and communities.

Research shows that:

  • More than 2 million women in Canada have experienced intimate partner violence in their lifetime.
  • One in three women, girls, and gender-diverse people will face gender-based violence.
  • Indigenous women are three times more likely to experience violence than non-Indigenous women.

(Source: Moose Hide Campaign)


While gender-based violence is often viewed as a personal or community issue, it also has profound effects on the workplace. Employees experiencing violence may struggle with absenteeism, reduced productivity, and mental health challenges, while organizations face increased turnover, legal risks, and safety concerns. For HR professionals, addressing this issue is not just about compliance—it’s about fostering a workplace culture of safety and accountability.


The Moose Hide Campaign: A Workplace Conversation Starter


One initiative that has gained national attention is the Moose Hide Campaign, a movement dedicated to raising awareness about gender-based violence and reconciliation.


The campaign began in 2011 when Paul Lacerte and his daughter Raven, from the Carrier First Nation, set out to create a symbolic yet impactful way to engage men and boys in violence prevention. The small moose hide pin, worn on clothing, represents a commitment to standing up against gender-based violence and fostering safer communities.

Since first beginning, the campaign has expanded beyond individuals and into workplaces, schools, and government agencies, sparking discussions about violence prevention, reconciliation, and the role of men in advocating for change. Each year, Moose Hide Campaign Day brings together thousands across Canada for educational events, fasting, and reflection.


Gender-Based Violence Prevention is Reconciliation


Addressing gender-based violence is also an essential part of reconciliation. The Truth and Reconciliation Commission (TRC) Calls to Action and the National Inquiry into Missing and Murdered Indigenous Women and Girls (MMIWG) Final Report emphasize the need for action on violence prevention and Indigenous-led solutions.


HR professionals working on reconciliation initiatives in their organizations should recognize that gender-based violence disproportionately impacts Indigenous women, girls, and gender-diverse people. By acknowledging this reality and integrating education, awareness, and policy change, workplaces can actively contribute to reconciliation efforts while ensuring safer environments for all employees.


What Can HR Professionals Learn from the Moose Hide Campaign?


While the Moose Hide Campaign itself is not a workplace policy, it serves as a model for how organizations can approach gender-based violence awareness in professional settings. HR leaders can take inspiration from its framework to develop their own violence prevention strategies.


Integrate Awareness into Workplace Culture


  • Provide training sessions that explore the realities of gender-based violence.
  • Create safe spaces for discussions about workplace harassment, safety, and inclusion.
  • Recognize the intersection of gender-based violence and mental health, ensuring employees have access to confidential support resources.
  • Strengthen Policies on Workplace Violence & Harassment
  • Regularly review anti-harassment and anti-violence policies to ensure they reflect inclusive and trauma-informed approaches.
  • Implement clear reporting mechanisms that protect confidentiality and prevent retaliation.
  • Consider adding domestic violence leave provisions, allowing employees experiencing violence to seek support without financial or job security concerns.
  • Encourage Leadership to Take a Stand


Workplace leaders play a key role in shifting culture—when executives and managers openly discuss gender-based violence prevention, it sets a powerful precedent.


Public commitments, internal awareness campaigns, or partnerships with external organizations can reinforce an organization’s values of safety and accountability.


A National Movement with Local Impact


While violence prevention strategies will look different in every workplace, the Moose Hide Campaign highlights the importance of engagement, education, and allyship. For HR professionals, it serves as a reminder that addressing gender-based violence is not just a social responsibility—it’s a workplace responsibility.


As organizations across Canada continue their diversity, equity, and inclusion (DEI) efforts, integrating violence prevention into workplace policies will ensure employees feel safe, supported, and heard.


How is your workplace fostering conversations around gender-based violence prevention?


For more information about gender-based violence awareness efforts, visit moosehidecampaign.ca.


Author: Chelsea Taylor

The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.

The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



Western Canada HR Students Compete at HRC West Case Competition 2025

By Marina Perkovic • March 24, 2025
On March 14 and 15, 2025, CPHR Alberta, along with our partners at CPHR BC & Yukon, brought together a record high of 20 teams of students from post-secondary business programs across Western Canada.

An Update from your Board of Directors – March 2025

March 21, 2025
As the governing voice of CPHR Alberta, the Board of Directors meet quarterly to provide oversight and guidance in several key areas. The Board, alongside CPHR Alberta operations, continues to deliver on the association's strategic priorities developed in the 2020 strategic plan. To ensure transparency between our Board of Directors, members and key stakeholders, we are sharing post-meeting messages to inform the steps taken towards advancing our profession and ensuring a financially stable association. The Board of Directors met on March 15, 2025, and the Board’s key messages are as follows:  CPHR Alberta continues to advance the strategic priority to become a self-regulated association, supported by proposed amendments to Alberta's Professional Governance Act. This continues to be a priority for operations over the next year. We encourage you to join us at the 2025 Annual General Meeting (AGM) on Friday, May 9, 2025, to hear more about self-regulation. The Board approved the audited financial statements for the fiscal year ending December 31, 2024. Based on observations from the independent auditor, the association has effective reporting and control processes in place in addition to appropriate reserves for financial sustainability. Audit financial statements will be available in the 2024 Annual Report, distributed to members alongside our AGM Notice of Meeting in April. CPHR Alberta has launched an innovative new program for senior HR leaders working in executive-level roles, speaking to how the association is elevating the reputation of CPHR's and provided targeted professional development for HR professionals working at all levels in organizations. CPHRs can apply for the Executive Program by completing our application here. CPHR Alberta has aligned with CPHR Canada to approve mutual recognition with the Chartered Institute of Professional Management (CIPM) Nigeria and CIPM Sri Lanka. Learn more about the MRA here. The next Board meeting takes place in June 2025, after which we will again share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!

Fostering Neurodiversity in the Workplace

By Marina Perkovic • March 20, 2025
Why is Embracing Neurodiversity in the Workplace Essential? Innovation and creativity start when we bring together different perspectives. Diversity, however, is not just about race, gender, or background - it encompasses the diversity of our minds. As we celebrate Neurodiversity Week, it is an excellent time to reflect on how embracing neurodiversity in the workplace is not just a positive concept but a transformative approach. What is Neurodiversity? Neurodiversity acknowledges that neurological differences, such as autism, ADHD, dyslexia, dyspraxia, Tourette syndrome, and others, are natural variations in how our brains function. These variations bring unique strengths and abilities. How to Build a Neurodiverse-Friendly Workplace? Creating a welcoming workplace for neurodivergent employees isn't just about recruiting them—it's about making them feel appreciated, supported, and feel comfortable to be themselves. How can we create an inclusive workplace? 1. Cultivate Awareness and Understanding One of the biggest barriers that neurodivergent individuals have is misunderstanding. Ongoing education for employees and managers about neurodiversity is crucial to reduce bias and foster a culture of empathy and acceptance. Awareness goes a long way toward making someone understand and support them. 2. Provide Opportunities for Career Development Provide training and development programs, as well as providing mentorship and coaching to empower neurodiverse employees reach their full potential for promotion and advancement. 3. Offer Flexibility and Support Implement flexible work arrangements, including remote work and adjusted hours, to accommodate varying energy and concentration levels. Ensure clear and consistent communication. Provide options for how information is consumed and processed. The Benefits of Neurodiversity: Individuals with autism may have strengths in pattern recognition and detail orientation. Individuals with ADHD may thrive in dynamic environments and excel at creative problem-solving. When organizations value these diverse abilities, they unlock innovation, fresh perspectives, and a competitive advantage. Embracing neurodiversity is not only ethically sound but also strategically advantageous: Enhanced Innovation: Diverse cognitive styles lead to groundbreaking ideas. Improved Problem-Solving: Varied perspectives yield robust solutions. Increased Productivity: When employees feel supported and included, they perform optimally. HR Leaders, It's Time to Take the Lead HR professionals have a critical role in influencing workplace culture. By making neurodiversity a priority, HR departments can create spaces where all employees can thrive. During Neurodiversity Week, let's move beyond awareness and take action. Let's build workplaces where every individual is valued, where diversity is a strength, and where innovation is paramount. Let's create a more inclusive and equitable future.
MORE NEWS
Share by: