2022 CEO Year End Message

21
Dec 2022
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A woman wearing glasses and a black jacket is smiling in a circle.

Author: Ioana Giurca, CEO, CPHR Alberta

Click here to watch or listen to the CEO message on video.

What an incredible year 2022 has been for the association and I am honoured to be sharing this year’s CEO message with our stakeholder community. As the new CEO of CPHR Alberta, I have seen the association in a different light the past several months and I am inspired by our members and team daily.

Our member first philosophy continues to be our driving force as an operational team, and with that philosophy in the forefront of our minds we have been able to deliver some truly unique opportunities this year.

For a full year now, we have continually rolled out improved process for members through our new member portal. The increased activity we have seen within the portal in recent months has reafirmed the hard work that was required to launch the system. There are still some areas that require attention and work to ensure we attain the seamless, easy and all-inclusive experience we are seeking for our members. Please note that our team is working hard to complete these.

In February of 2022, we launched the CPHR Alberta Career Center. This new platform has allowed us to increase our reach, bringing in job opportunities from around the country as organizations seek hybrid and remote workers along with our provincial hires. We have increased our number of job postings and as a result increased our revenue allowing us to better support association programs and learning opportunities. The career planning services, and resume uploading have also been an added benefit for members.  We are eager to see the growth of the Career Center into 2023 and the opportunities it brings our membership.

Moving back to in-person meetings and events has been an exciting process and one our team has managed with grace as they consider logistics, pricing and safety of our members. This year we were able to bring our members together in-person for our mingles and smaller group professional development sessions including our Executive Breakfasts. Our capstone event of the year, our annual conference, was a large success as we brought members together both in-person and virtually for our first hybrid event. With over 500 combined attendees we delivered a two-day experience that included the presentation of our 2022 Excellence Awards, networking opportunities, concurrent sessions, keynotes speakers, a meeting  with the Board of Directors and more. We look forward to delivering another hybrid event next year in Edmonton.

To ensure we are protecting the best interest of the public, members are required to focus on continuous education amongst other areas such as ethical standards. To support this initiative and prepare our members for successful careers in human resources, CPHR Alberta delivered eight certificate programs in 2022 including Workplace Investigations, Executive Compensation, Organizational Change Management, Negotiations and Conflict Resolution and Project Management. In addition, we introduced new PD offerings for our members in the Northwest Territories and Nunavut.  

Our regulatory competencies and ethical standards have also seen a review the past year with changes to both our competency framework and EVA. The updated CPHR Canada Competency Framework was announced in late 2021 and was used as the basis for the National Knowledge Exam in 2022. In 2023, the Experience Validation Assessment will follow the updated framework and the number of competency examples required to pass the EVA will be changed from 12 to 8.

To ensure we are meeting these standards and the needs of our members we administered five short member survey’s throughout 2022.  I want to thank all of our members who participated, your feedback supports us with offering the right services. We had 867 individual members respond over the five part survey with the highest engagement on professional development and membership value sections. When asked what one word would be to describe CPHR Alberta, our two most popular answers were Professional and Informative! In 2023, we look forward to continuing to deliver in those same ways while ensure we gain ground in being educational, cost-inclusive and community centred.

An important strategic priority for the association and the CPHR Alberta Board in 2022 was our continued pursuit of self-regulation. Our journey thus far has led us to a point of review and as such, feedback from our membership. In the fall, our Board of Directors held an open event for members at the annual conference to learn more about the status of our application and the impact self-regulation  would have on the association and you as members. The development of our Self-Regulation Brochure and Petition were created to support awareness of the importance of self-regulation. We continue to ask for your assistance by signing our petition and completing the self-regulation question during your dues renewal through our Good Character Attestation form. Please take a moment to read our message from the Board, available now on our blog for more details.

As we continue to build awareness for the association and the designation amongst government and the private sector within our jurisdiction, our membership numbers continue to grow. As of December 5, 2022, CPHR Alberta has 6,073 members and 2,996 designates, an increase of 2% from 2021. The increases in members have also been impacted by the 2022 CPHR Canada Awareness Campaign and  CPHR Alberta’s Accredited Student Member Growth Campaign. It is through this campaign that we look to brighten the future of the profession by investing in the next generation of HR professionals, and building a pipeline of success for the association and supporting the growth of the CPHR designation.

With the continued growth of the association and our healthy financial situation, I am happy to share that membership dues have not increased since 2019 and they will remain the same in 2023.

Planning for 2023 has already begun, and as we continue to support our members with our regular programs and learning opportunities we will also turn our efforts towards our continued pursuit of self-regulation, growing our membership and bringing awareness for CPHR Alberta and the designation to the business community within our jurisdiction.  

Thank you to the CPHR Alberta Board for their support and guidance this year. Our board chair, Lisa Watson has shared a message for our members now available on our news blog. And thank you so much to all our volunteers!

On behalf of CPHR Alberta, I wish all of you a very joyful holiday season and a happy new year.


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



By Jessica Jaithoo April 13, 2026
Author: Kanwaljit Chaudhry, 2026 Editorial Committee Member Leadership rarely begins the way we expect it to. It doesn’t arrive with a title, a promotion, or a formal announcement. More often, it begins quietly, in moments that don’t look like leadership at all. A conversation where someone turns to you for direction. A meeting where the discussion stalls and you step in to move it forward. A situation where something feels off, and you choose to address it instead of walking away. These moments are easy to overlook. They don’t come with recognition or validation. Yet they are often where the real work of becoming a leader begins. It Starts Before You Feel Ready Many people assume they need to feel confident before they lead. In reality, leadership often shows up before confidence does. You may not have the answers. You may not feel fully prepared. You may even question whether it is your place to step forward. And yet, something in the situation asks you to. This is where leadership begins, not in certainty, but in response. The quiet decision to engage, to take responsibility, to move something forward. You Learn by Doing (and Re-doing) In the early stages, it’s common to try on different ways of leading. You might imitate someone you admire. You might try to sound more decisive than you feel. You might hold back when speaking up feels uncomfortable. Some approaches will work. Others won’t. That’s not failure; that’s formation. Over time, you begin to notice patterns: When do people respond to you? When do conversations open up or shut down? What feels natural, and what feels forced? This is how your way of leading starts to take shape not through theory, but through experience. The Moments That Stay With You There are certain experiences that leave a mark. A difficult conversation you didn’t handle the way you hoped. A decision you made under pressure. A moment where someone trusted you and you rose to meet it. These are the moments you replay later. Not because they were perfect, but because they mattered. They shape your instincts. They clarify your values. They quietly influence how you show up the next time. This is the deeper work of leadership. The kind that happens after the moment has passed. Learning to See What Others Don’t Yet See As you grow, leadership begins to shift. It’s no longer just about responding well in the moment. It becomes about noticing what might be coming next. You begin to ask: What risks are we not talking about? Where might this situation go if we don’t address it? What does the team need before the pressure builds? This is a subtle but important transition from reacting to anticipating. And it often develops quietly, through experience rather than instruction. Letting Go of What No Longer Works One of the less visible parts of leadership is learning to let go. Letting go of the need to have all the answers. Letting go of habits that once worked but no longer serve you. Letting go of the version of leadership you thought you needed to become. This isn’t easy work. It requires honesty, humility, and a willingness to change. But it’s often where the most meaningful growth happens. The Role of Reflection Leadership doesn’t grow from experience alone; it grows from reflection. Taking time to pause and ask: What happened there? What did I learn? What would I do differently next time? These moments of reflection don’t need to be formal. Sometimes they happen in conversation. Sometimes they happen quietly, at the end of the day. But they matter. Because they turn experience into insight and insight into growth. Becoming, Not Arriving There is a point many professionals are waiting for the moment when they will feel like a leader. For most, that moment never arrives in the way they expect. Because leadership is not a destination. It is an ongoing process of becoming. It is shaped in small, often unseen moments: when you choose to step forward when you learn from what didn’t go as planned when you adjust your approach when you stay open to learning The quiet work of becoming a leader is not always visible to others. But over time, it becomes visible in how you think, how you act, and how others experience your presence. And that is what leadership truly looks like. “Leadership is not built in the moments where everything goes right. It is built in the moments where you pause, reflect, and choose to grow.”
By Jessica Jaithoo March 16, 2026
Author: Rheya Patel, 2026 Social Media Committee Member As days become longer and the weather warms up, the first day of spring brings a sense of renewal and new beginnings. A time that feels more energizing and people are more motivated to reset their routines, look for new opportunities and clear away old habits. While spring is commonly associated with “spring cleaning” in the home, perhaps the same principal can be applies to the workplace. For organizations and HR groups, spring can be the perfect opportunity to encourage employees to reflect and construct new meaningful goals and “clean” out the “clutter” of goals that no longer help them grow or have already been achieved. Why is Spring the Perfect Time for Goal Setting? With the rush of returning to work after the holidays and resuming normal life, spring gives a perfect moment to pause and reflect. Employees can check on their progress, realign priorities and continue the year with renewed motivation. For HR teams, encouraging this reflection can re-engage employees and increase motivation. In turn, employees are more likely to be focused and productive while creating a space for meaningful conversations about growth, development, and career progression. How Can We Encourage Goal Reflection? Believe it or not, HR plays a crucial role in goal setting whether it is realized or not. Creating an open work environment where employees feel supported and encouraged with professional development is key in reflection and goal setting. Below are several ways organizations can use the season of renewal to inspire growth and goal setting. Encourage Reflection What accomplishments have employees made that they are proud of? What challenges have they faced? Asking these kind of questions and having one-on-one check-ins with employees can help support employees to openly discuss their goals and aspirations, and potentially create new goals. Promote Professional Development and Growth The arrival of spring can also create the chance to introduce new learning opportunities. Having a fresh mindset combined with training, workshops, mentorship initiatives, or skill-building programs, employees can feel more motivated and supported in pursuing growth.  This helps employees expand their skillsets and strengthen the organization as a whole. Foster Collaboration and New Ideas Tying back to renewed energy, organizations can encourage teams to collaborate and share new ideas. Brainstorming sessions, innovation workshops, or team goal-setting can foster inspiration and connectivity, Having an open space for discussions can help teams align goals with organizational priorities to promote innovation and productivity. Celebrate Progress Recognizing progress along the way is essential. Celebrating achievements and acknowledging progress have a significant impact on employee morale. Employee recognition programs, team shoutouts, or words of appreciation can go a long way to remind employees how valuable their efforts and contributions are and continue to motivate them to strive towards their goals. Final Thoughts The arrival of spring represents renewal, growth, and new possibilities. For HR professionals, it’s also the opportunity to encourage employees to pause, reflect, and move through the rest of the year with renewed purpose. Encouraging goal setting, promoting professional development, fostering collaboration, and celebrating progress, can tie the season of newness to inspire meaningful growth. The new season reminds us that progress doesn’t need to start January 1st. Sometimes, a change in perspective, and a little springtime inspiration, can be the step towards pursuing new goals and growth with confidence.
March 16, 2026
As the governing voice of CPHR Alberta, the Board of Directors meets quarterly to provide oversight and guidance in several key areas. The Board, alongside CPHR Alberta operations, have began delivery on the association's new strategic priorities developed in the 2026-2028 strategic plan. To ensure transparency between our Board of Directors, members and key stakeholders, we are sharing post-meeting messages to inform the steps taken towards advancing our profession and ensuring a financially stable association. The Board of Directors met on March 14, 2026 to review organizational performance, governance matters, and strategic priorities for the coming year. The Board’s key messages for the membership are as follows: Strong Association Performance in 2025 The Board reviewed the 2025 year-end financial statements and Q4 Management Discussion & Analysis. Key highlights include: 7,332 active members in 2025 (+409), a 6% year-over-year increase Student membership drove much of the growth, strengthening the profession’s long-term pipeline 76 professional development events delivered, reaching 7,000+ participants across Alberta 2025 CPHR Alberta Conference exceeded attendance targets with strong sponsor engagement 2026 conference outlook is strong, with sponsorship commitments nearing target levels The Board approved the 2025 audited financial statements, confirming the organization remains financially stable and well-positioned to support continued growth. Strengthening the Value of Recognition of the CPHR Designation The Board reviewed updates on thought leadership, marketing, and labour-market recognition of the designation. Key insights include that 52% of qualifying HR job postings now require or prefer a CPHR designation, demonstrating strong labour-market recognition. Strategic partnerships also continue to expand, including advancement in opportunities with the Academy to Innovate HR (AIHR). Marketing initiatives and industry engagement are focused on building awareness of the designation across employers and HR professionals. The Board remains focused on protecting and strengthening the credibility and value of the designation. Self-Regulation and Advocacy The Board discussed the current self-regulation review. Governance and Board Leadership The Board received updates from its committees and discussed key governance matters, including the Finance & Audit Committee’s oversight of audited financial statements and financial performance and the Governance Committee’s work on governance policy and board practices. The Human Resources Committee also provided updates on governance processes, including expressions of interest and board director voting results. The Board also reviewed board effectiveness practices, succession planning, and interest in the Vice-Chair role as part of ensuring strong leadership continuity. Looking Ahead The Board discussed priorities for the coming months, including: Preparation for the 2026 Annual General Meeting (May 7) Continued membership growth and engagement Delivering a successful 2026 CPHR Alberta Conference (June 2-3) The Board remains focused on supporting members, advancing the HR profession, and ensuring the organization remains strong and sustainable. The next Board meeting takes place in June 2026, after which we will again share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!
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