2022 CEO Year End Message

21
Dec 2022
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A woman wearing glasses and a black jacket is smiling in a circle.

Author: Ioana Giurca, CEO, CPHR Alberta

Click here to watch or listen to the CEO message on video.

What an incredible year 2022 has been for the association and I am honoured to be sharing this year’s CEO message with our stakeholder community. As the new CEO of CPHR Alberta, I have seen the association in a different light the past several months and I am inspired by our members and team daily.

Our member first philosophy continues to be our driving force as an operational team, and with that philosophy in the forefront of our minds we have been able to deliver some truly unique opportunities this year.

For a full year now, we have continually rolled out improved process for members through our new member portal. The increased activity we have seen within the portal in recent months has reafirmed the hard work that was required to launch the system. There are still some areas that require attention and work to ensure we attain the seamless, easy and all-inclusive experience we are seeking for our members. Please note that our team is working hard to complete these.

In February of 2022, we launched the CPHR Alberta Career Center. This new platform has allowed us to increase our reach, bringing in job opportunities from around the country as organizations seek hybrid and remote workers along with our provincial hires. We have increased our number of job postings and as a result increased our revenue allowing us to better support association programs and learning opportunities. The career planning services, and resume uploading have also been an added benefit for members.  We are eager to see the growth of the Career Center into 2023 and the opportunities it brings our membership.

Moving back to in-person meetings and events has been an exciting process and one our team has managed with grace as they consider logistics, pricing and safety of our members. This year we were able to bring our members together in-person for our mingles and smaller group professional development sessions including our Executive Breakfasts. Our capstone event of the year, our annual conference, was a large success as we brought members together both in-person and virtually for our first hybrid event. With over 500 combined attendees we delivered a two-day experience that included the presentation of our 2022 Excellence Awards, networking opportunities, concurrent sessions, keynotes speakers, a meeting  with the Board of Directors and more. We look forward to delivering another hybrid event next year in Edmonton.

To ensure we are protecting the best interest of the public, members are required to focus on continuous education amongst other areas such as ethical standards. To support this initiative and prepare our members for successful careers in human resources, CPHR Alberta delivered eight certificate programs in 2022 including Workplace Investigations, Executive Compensation, Organizational Change Management, Negotiations and Conflict Resolution and Project Management. In addition, we introduced new PD offerings for our members in the Northwest Territories and Nunavut.  

Our regulatory competencies and ethical standards have also seen a review the past year with changes to both our competency framework and EVA. The updated CPHR Canada Competency Framework was announced in late 2021 and was used as the basis for the National Knowledge Exam in 2022. In 2023, the Experience Validation Assessment will follow the updated framework and the number of competency examples required to pass the EVA will be changed from 12 to 8.

To ensure we are meeting these standards and the needs of our members we administered five short member survey’s throughout 2022.  I want to thank all of our members who participated, your feedback supports us with offering the right services. We had 867 individual members respond over the five part survey with the highest engagement on professional development and membership value sections. When asked what one word would be to describe CPHR Alberta, our two most popular answers were Professional and Informative! In 2023, we look forward to continuing to deliver in those same ways while ensure we gain ground in being educational, cost-inclusive and community centred.

An important strategic priority for the association and the CPHR Alberta Board in 2022 was our continued pursuit of self-regulation. Our journey thus far has led us to a point of review and as such, feedback from our membership. In the fall, our Board of Directors held an open event for members at the annual conference to learn more about the status of our application and the impact self-regulation  would have on the association and you as members. The development of our Self-Regulation Brochure and Petition were created to support awareness of the importance of self-regulation. We continue to ask for your assistance by signing our petition and completing the self-regulation question during your dues renewal through our Good Character Attestation form. Please take a moment to read our message from the Board, available now on our blog for more details.

As we continue to build awareness for the association and the designation amongst government and the private sector within our jurisdiction, our membership numbers continue to grow. As of December 5, 2022, CPHR Alberta has 6,073 members and 2,996 designates, an increase of 2% from 2021. The increases in members have also been impacted by the 2022 CPHR Canada Awareness Campaign and  CPHR Alberta’s Accredited Student Member Growth Campaign. It is through this campaign that we look to brighten the future of the profession by investing in the next generation of HR professionals, and building a pipeline of success for the association and supporting the growth of the CPHR designation.

With the continued growth of the association and our healthy financial situation, I am happy to share that membership dues have not increased since 2019 and they will remain the same in 2023.

Planning for 2023 has already begun, and as we continue to support our members with our regular programs and learning opportunities we will also turn our efforts towards our continued pursuit of self-regulation, growing our membership and bringing awareness for CPHR Alberta and the designation to the business community within our jurisdiction.  

Thank you to the CPHR Alberta Board for their support and guidance this year. Our board chair, Lisa Watson has shared a message for our members now available on our news blog. And thank you so much to all our volunteers!

On behalf of CPHR Alberta, I wish all of you a very joyful holiday season and a happy new year.


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



By Jessica Jaithoo • October 19, 2026
Author: Taia Northrup , 2026 Social Media Committee Volunteer Halloween is the season for haunted houses and stories that send shivers down our spines. But for HR professionals, some of the scariest situations don’t involve ghosts or goblins. They happen right within the workplace. Behind every employee experience is a workplace culture shaped by communication, leadership, expectations, and trust. Research suggests that factors such as unclear roles, unmanaged workplace stress, and limited opportunities for employees to speak up can have meaningful consequences for both employees and organizations (Hassan, 2013; Government of Canada, 2016; CIPD, 2024) This Halloween, let’s shine a light on the spooky side of HR: the workplace realities we do not always talk about. 1. The ghost of communication past Poor communication can haunt an organization long after a message is missed. Important updates get lost; expectations are assumed rather than explained, and employees are left piecing information together on their own. This results in confusion, frustration, duplicated work, and a growing lack of trust. The reality is that communication isn’t just about sending a message. It’s about making sure the right people receive it, understand it, and know what to do with it. Two-way communication also gives employees a way to raise concerns and contribute ideas, helping organizations better understand the experiences of their workforce (CIPD, 2024) 2. The never-ending zombie job description Responsibilities keep growing. Projects are added. Employees become unofficial go-to person for tasks that don’t seem to belong to anyone else. Unclear roles and responsibilities can leave employees overwhelmed, leaders frustrated, and teams working in silos. Research by Hassan (2013), examining 1,699 employees across 45 government agency office, found that great role clarity was associated with higher job satisfaction and lower turnover rates. When accountability is missing, tasks fall through the cracks, or multiple people unknowingly do the same work. Employees need clarity about their roles, decision-making authority, priorities, and how their work connects to the bigger picture. The Government of Canada also identifies clearly defined duties and responsibilities as one of the practices that supports psychological health in the workplace (Government of Canada, 2016). A job description shouldn’t be a document that comes back to life once a year for performance reviews. Expectations should evolve alongside the role. 3. The turnover vampire One employee leaves. Then another. Before long, the team is spending more time recruiting, onboarding, and training than getting work done. High turnover can drain an organization of institutional knowledge, team stability, and employee morale. And when remaining employees absorb the workload, burnout can quickly follow. But here’s the frightening part: turnover is often treated as a recruitment problem when the underlying causes may have little to do with recruitment. Employees may be leaving because of poor leadership, limited development opportunities, unmanageable workloads, lack of recognition, or a lack of clarity about what is expected of them. Research on role clarification has also identified a relationship between clearer roles, job satisfaction, and lower turnover (Hassan, 2013). 4. The haunted house of unspoken expectations Employees are expected to know what success looks like. Managers assume their teams understand the priorities. Performance reviews arrive, and suddenly, everyone discovers they’re not on the same page. When expectations aren’t clearly communicated, employees may feel blindsided by feedback, while managers become frustrated that work isn’t being completed as expected. The problem isn’t always a lack of effort. Sometimes, it's a lack of clarity. Clear expectations need to be established early and revisited often. Regular check-ins, meaningful feedback, and conversations about priorities can help prevent misunderstandings before they become performance concerns. Role clarity is also associated with greater work satisfaction, reinforcing the value of ensuring employees understand what their roles require (Hassan, 2013). 5. The burnout cauldron The team is short-staffed. Deadlines aren’t moving. Everyone is doing their best to keep things running, and taking a break feels impossible. Overtime, extra responsibilities become the norm, workloads keep increasing, and exhaustion is mistaken for dedication. Burnout rarely appears overnight. It can build gradually as employees operate in survival mode for weeks or months. The World Health Organization describes burnout as an occupational phenomenon resulting from chronic workplace stress that has not been successfully managed (WHO, 2019) Organizations need to look beyond individual coping strategies and examine the workplace conditions contributing to exhaustion. Managing workloads, supporting employee participation, and defining responsibilities are among the practices recommended by the Governent of Canada for psychologically healthy workplaces (Government of Canada, 2016) Sustainable performance requires realistic expectations, supportive leadership, and the ability to raise concerns without fear. 6. The employee engagement masquerade The survey results look good. The engagement event was a success. Everyone smiled at the team photo. But behind the scenes, employees may feel disconnected, unheard, or reluctant to speak honestly about their experiences. Social events and recognition programs can contribute to a positive employee experience. However, they cannot replace trust, fir treatment, meaningful work, and leaders who listen and follow through. Asking employees feedback, listening without becoming defensive, and communicating what happens next. When people see that their input leads to meaningful action, engagement becomes more than a survey. Research highlighted by the Chartered Institute of Personnel and Development (CIPD, 2024) suggests that employee voice can strengthen the long term benefits of effective management practices. Bringing the shadows into the light The most challenging workplace issues aren’t always dramatic. Often, they’re the small, recurring problems that go unaddressed until they become much harder to ignore. A missed conversation, an unclear responsibility, another resignation, a team that has stopped speaking up. These are reminders that a healthy workplace doesn’t happen by accident. It takes intentional communication, clear expectations, supportive leadership, and a willingness to address uncomfortable issues before they grow. This Halloween, let’s look beyond the policies and processes and pay attention to the everyday experiences shaping our workplaces.
October 9, 2026
The Board of Directors continues to provide oversight of CPHR Alberta’s 2026 – 2028 Strategic Plan. At its September meeting, the Board reviewed progress across the organization’s three strategic priorities and its continued focus on strong governance and financial stewardship. Influence and Visibility of the HR Profession CPHR Alberta continues to elevate the visibility and credibility of the CPHR designation with employers, policymakers, academic institutions and the broader business community. The Board remains focused on advancing recognition of the CPHR designation as the benchmark for excellence in HR and strengthening the position of CPHRs as trusted professionals and organizational leaders. Future-Ready HR Community CPHR Alberta continues to invest in programming that prepares members for the evolving world of work, with a focus on relevant and future-focused professional development, including emerging areas such as AI, HR law and executive leadership development. The 2026 Annual Conference continued to strengthen its position as a key gathering for Alberta’s HR community. One-third of attendees were at the executive level and nearly half attended for the first time, demonstrating both strong senior-level engagement and the ability to reach new audiences. The Board continues to support investment in learning, leadership development and connection that helps build a strong, future-ready HR community. Member Engagement and Community Connection Membership continues to grow, reaching 7,266 active members as of June 30, 2026, a 5% increase year over year . CPHR Alberta welcomed 407 new members year-to-date, with growth across most membership categories and regions. The Board is encouraged by this continued growth and remains focused on strengthening member engagement, connection and belonging across CPHR Alberta’s jurisdiction. Financial Position and Governance Planning CPHR Alberta continues to maintain a strong financial position and remains aligned with its full-year breakeven objective. The Board continues to monitor emerging economic risks, supported by regular forecasting and appropriate reserves. The Board also continues to strengthen governance, succession planning and Board effectiveness to ensure CPHR Alberta is well positioned to deliver on its strategic priorities. Looking Ahead The Board remains focused on effective oversight of the 2026 – 2028 Strategic Plan and ensuring CPHR Alberta is positioned to deliver meaningful and sustainable value to members. Progress in strengthening the visibility of the profession, preparing the HR community for the future, growing and engaging membership, and maintaining strong organizational stewardship provides a solid foundation for the work ahead. The next Board meeting takes place in November 2026, after which we will again share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!
By Jessica Jaithoo • September 29, 2026
As the year draws to a close, now is the perfect time to invest in your professional growth. Whether you're looking to maximize your remaining professional development (PD) budget, complete your CPD requirements, or build skills in emerging areas, CPHR Alberta's fall lineup offers practical learning opportunities designed for today's HR professionals. A Timely Conversation: Workplace Suicide Awareness and Prevention October's Suicide Prevention Month serves as an important reminder that mental health and wellbeing continue to be critical workplace priorities. HR professionals are often called upon to support employees, leaders, and teams through difficult situations. Our Workplace Suicide Awareness for HR Practitioners: Masterclass (October 28) , led by Tara Adams, Founder of Abridge Consulting, provides practical guidance on understanding suicide in the workplace, implementing prevention strategies, and creating a more supportive workplace culture. * Earn 3 CPD hours. Lead Through the AI Shift with Confidence Artificial intelligence is rapidly transforming the workplace, making AI literacy an increasingly important skill for HR professionals. Our 3-day AI Certificate (AI Adoption that improves productivity without overwhelming the organization December 9-11) and Leading Through the AI Shift – Master Class (November 4) provide practical insights into AI adoption, workforce transformation, and the evolving role of HR. Build the knowledge and confidence needed to support AI initiatives and help your organization navigate change. Learn on Your Schedule with Conference On-Demand Access more than 20 recorded conference sessions, including keynotes, concurrent sessions, micro-sessions, and expert panels, anytime and anywhere. Gain practical HR insights, access speaker resources and presentations, and learn at your own pace. * Earn up to 5 CPD hours. Build Expertise in High-Demand HR Areas In addition to our featured offerings, this fall's PD calendar includes opportunities to strengthen core HR competencies through: Law Symposiums across Alberta chapters (September, October and November) Investigation Report Writing Workshop (November 5) Investigation Interviewing Techniques Workshop (November 18) Conducting Credibility Assessments Workshop (December 2) Workplace Investigation Training Certificate (November 24-26 and December 8-10) These programs provide practical, immediately applicable knowledge that can help strengthen decision-making, reduce organizational risk, and enhance your effectiveness as an HR professional. Don't Forget Your Complimentary Learning Opportunities  As part of your membership, you also have access to a variety of complimentary professional development opportunities throughout the fall, including: Monthly member roundtables Noon-hour webinars: Expert-led discussions on topics such as managing intergenerational teams, workplace agility, and common recognition and rewards mistakes. Finish the Year Strong Don't let unused professional development dollars or outstanding CPD requirements carry into year-end. Explore our fall learning opportunities and invest in skills that will support your success today and into the future—then round out the year by reconnecting with your professional community. Join your HR community at one of our Holiday Mingles , taking place across the province this November and December. These gatherings offer a chance to celebrate the year, expand your network, and reconnect with colleagues before the holiday season. View the Professional Development Calendar
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